News & Events

Spare Change Donation App Softgiving Launches Rebates App To Donate With Each Purchase

BY: MURIEL VEGA Apr 2, 2019

Source: Hypepotamus

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A cold call led Softgiving CEO Matt Pfaltzgraf to a conversation with the head of national partnerships at World Vision, one of the largest relief and advocacy organizations in the world.

World Vision was looking for a non-traditional solution to connect with a younger demographic. Pfaltzgraf sold them on the vision of Softgiving, an Atlanta-based fintech startup that engages current and prospective donors with a micro-donation app that links to a debit or credit card to donate spare change.

With the startup’s help, World Vision put together a targeted campaign, launching this month, geared toward the half a million donors in the World Vision ecosystem.

To prepare to capture the donations from this major campaign and upcoming launches, Pfaltzgraf and his team started working with payments giant First Data to find a better way to capture micro-donations.

“Helping non-profits is the first part of the equation. What’s really important about what we’re doing now, including this new First Data partnership, is that it allows us to branch out into a whole new giving ecosystem that we’re calling ‘consumer philanthropy,’” Pfaltzgraf tells Hypepotamus.

With First Data’s partnership, Softgiving plans to reduce the friction of donations even more by circumventing the need to enter online banking credentials every time the user donates. They’re utilizing First Data’s STAR network, the nation’s largest independent debit network, serving over 150 million customers.

The user will be able to simply enter their card number and link their accounts to their Softgiving profile.

The feature also gives Softgiving the opportunity to partner with over 4,000 financial institutions. On the First Data side, it will drive engagement and card loyalty from a user standpoint, by making charitable contributions that much easier.

“This will be a significant technological advance that we will be performing because most of the other fintech entities like the Mints and the Acorns require OAuth aggregators to do round-ups. We will be the first ones to have direct network relationships, where somebody can sign up just by entering their debit card number,” says Pfaltzgraf.

“They could market directly to their customers as a way to use their debit card to benefit a non-profit they care about through change donations,” he says.

Softgiving will be rolling out these capabilities to all non-profit customers, not just World Vision. That currently includes CARE and Mississippi Public Broadcasting, comprising a total donor base of more than 10 million.

Pfaltzgraf cites their conversion rates as evidence that the spare change donation concept really works. In a recent series of campaigns last month, Softgiving saw their conversion rate climb up to the upper sixties, with a year-over-year retention rate of 90 percent.

The new Donor Rewards app is another piece of the puzzle in “bringing merchants and financial institutions into the giving experience for an individual.” They partnered with Atlanta-based software company Sionic Mobile to launch this app.

Similar to e-commerce reward service Ebates, the user receives 1-10 percent back on purchases from participating merchants like Home Depot, Uber, etc. The app then gives the user the choice to donate all of the reward money, keep it, or split it 50/50.

“This enables our donation solution to be truly for those that don’t think they can afford to give. They could actually make more money back in rewards than their change donation cost them,” says Pfaltzgraf.

That app will be available on Apple and Android devices in the coming weeks.

“We’re casting a wide net where a partnership like First Data enables us to hone in on an individual’s own giving preferences, allow that bank or that merchant to partner directly with them and impact the community in a positive way,” says Pfaltzgraf.

CES 2020 – JANUARY 7-10, 2019 – LAS VEGAS, NV


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Source: Sionic Mobile

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THE GLOBAL STAGE FOR INNOVATION

CES is the world’s gathering place for all those who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations are introduced to the marketplace.

Owned and produced by the Consumer Technology Association (CTA), it attracts the world’s business leaders and pioneering thinkers.

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FINOVATE EUROPE 2019 – FEBRUARY 12-15, 2019 – LONDON, UK


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Source: Sionic Mobile

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Something for everyone
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Fintech innovation continues at a blistering pace. FinovateEurope will help keep you informed and find the next big advantage – before your competition does.

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PAYMENTS SUMMIT 2019 – MARCH 11-14, 2019 – PHOENIX, AZ


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Source: Sionic Mobile

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Attend the premier payments event of the year
The Payments Summit is the premier industry event covering all things payments, including FinTech, EMV chip technology, mobile wallets, NFC, contactless, open transit systems and more. Attend the 12th annual Payments Summit and get the latest on all of these exciting technologies and the many business opportunities they can unlock.

2019 will mark the second year that the Secure Technology Alliance and the U.S. Payments Forum are combining the Payments Summit with the U.S. Payments Forum All-Member Meeting, resulting in the most comprehensive gathering of card and payments professionals than ever before!

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WCX 2019 – APRIL 9-11, 2019 – DETROIT, MI


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Source: Sionic Mobile

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Collaborate With the Brightest Minds in Mobility

Mobility engineering, research, design and technology intersect at WCX™, when professionals from across the mobility industry gather for three informative, educational and inspirational days in the Motor City.

Standing shoulder-to-shoulder with experts from a wide spectrum of specialties, you’ll forge best practices, create new solutions for common industry challenges, and gain the technical education and connections you need to drive your career and for the evolving marketplace.

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ACI CONNECTED CARS SUMMIT 2019 – APRIL 24-25, 2019 – LONDON, UK


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Source: Sionic Mobile

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ACI’s Connected Car Summit will be taking place in London, UK, on 24th — 25th April 2019. The two day event will bring together key industry stakeholders from the automotive industry, connected, IoT, telematics data associations, Safety personnel consultants, solution and technology providers. The connected car summit aims to connect the elite of the industry together to discuss and highlight present challenges to allow for a collective industry effort to find active solutions and improve the efficiency and performance of the overall connected car sector.

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FINOVATE SPRING 2019 – MAY 8-10, 2019 – SAN FRANCISCO, CA


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Source: Sionic Mobile

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Executives, venture capitalists, press, industry analysts, bloggers, regulators and entrepreneurs from the Bay Area and beyond.

This isn’t your typical trade show floor. It’s your chance to speak directly to innovators behind the most exciting tech in finance. And meet people from financial institutions and VC firms interested in using or investing in it.

Brella – our new matchmaking tool – makes it even easier to connect with the people that matter most to you.

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INTERACTIVE CUSTOMER EXPERIENCE SUMMIT – JUNE 4-6, 2019 – DALLAS, TX


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Source: Sionic Mobile

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TWO EVENTS. ONE GOAL.
ELEVATE THE CUSTOMER EXPERIENCE
In 2019, the Interactive Customer Experience (ICX) Summit and CONNECT: The Mobile CX Summit will be brought together to give brands one place at one time where they can discover a full range of technologies and strategies to create engaging and meaningful customer experiences.

Executives from retail, restaurants, banks, hotels and other B2C companies can attend both events for the price of one. They’ll learn from leading CX innovators about what’s working, what’s not, and how to elevate the experience for their customers.

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MOBILE PAYMENTS CONFERENCE 2019 – AUGUST 26-28, 2019 – CHICAGO, IL


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Source: Sionic Mobile

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Mobile Payments Conference 2019

To be the global intersection of Fintech industry experts and analysts – where connections are built to bring clarity to the world of mobile technology and payments.

Disruptive technology will eventually affect every industry and business leaders must stay on top of new, emerging, and future digital technologies or risk falling behind. Mobile Payments Conference offers comprehensive training and networking with world class experts in the Mobile Payments, FinTech and Cybersecurity industries.

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MOBILE NEXT CONFERENCE 2019 – SEPTEMBER 17-18, 2019 – LITCHFIELD PARK, AZ


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Source: Sionic Mobile

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What is Mobile Next?

The Mobile Next (previously Mobile Shopping) conference is a cross industry event where the top minds in mobile meet. Learn how to create amazing customer experiences across mobile app and web. Whether you’re in retail, travel, CPG, entertainment or food and beverage, Mobile Next is the event for you.

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