News & Events

Sionic Mobile adds Google Wallet capability to rewards app; Mobile Payments Today

BY: Mobile Payments Today March 20, 2014

Source: Mobile Payments Today

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Sionic Mobile, a mobile-commerce company providing mobile marketing, gifting, payments and rewards, today announced it has added and now features the ability to pay with Google Wallet in its ION Rewards app for Android, available for free in Google Play.

For a limited introductory period, users will get paid double ION rewards, 2 percent of their purchase amount, each time they check out using the “Buy with Google” option. ION bills itself as the first fully digital cloud-based mobile-commerce platform and may be used at more than 25,000 retail and restaurant locations including Lowe’s, Staples, Sephora and Papa John’s Pizza, the company said in an announcement

“When we created ION Rewards, we took a radically different approach by focusing on the customer experience and removing layers of restrictions that hinder traditional rewards programs,” Ronald Herman, CEO of Sionic Mobile, said in a press release. “Our process is simple; ION users get paid each and every time they make purchases using their smartphones. The rewards are instant and there are no limitations on when or how the rewards are used. By adding the ‘Buy with Google’ button, Google Wallet users can now take advantage of these rewards, while maintaining the simplicity, security and convenience of paying with their Android smartphones.”

Google Wallet users can complete a mobile checkout in just two clicks using the Google Wallet Instant Buy feature within the ION Rewards app. Users are then instantly rewarded with IONs that never expire and spend like cash at thousands of fuel, restaurant and retail locations nationwide, the company said in an announcement. All transactions are secured, monitored for fraud 24/7 and covered by Google Wallet Purchase Protection.

Sionic Mobile Doubles ION Incentives for Users Paying with Google Wallet

BY: Business Wire Mar. 20, 2014

Source: Business Wire

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ATLANTA – Sionic Mobile, an mCommerce company providing mobile marketing, gifting, payments and rewards, today announced it has added and now features the the ability to pay with Google Wallet in its ION Rewards® app for Android, available for free in Google Play.  For a limited introductory period, users will get paid double ION rewards, two percent of their purchase amount, each time they checkout using the “Buy with Google” option. ION is the first fully digital cloud-based mCommerce platform and may be used at more than 25,000 retail and restaurant locations including Lowe’s, Staples, Sephora and Papa John’s Pizza.

“When we created ION Rewards, we took a radically different approach by focusing on the customer experience and removing layers of restrictions that hinder traditional rewards programs,” said Ronald Herman, CEO of Sionic Mobile. “Our process is simple; ION users get paid each and every time they make purchases using their smartphones. The rewards are instant and there are no limitations on when or how the rewards are used. By adding the “Buy with Google” button, Google Wallet users can now take advantage of these rewards, while maintaining the simplicity, security and convenience of paying with their Android smartphones.”

Google Wallet users can complete a mobile checkout in just two clicks using the Google Wallet Instant Buy feature within the ION Rewards app.  Users are then instantly rewarded with IONs that never expire and spend like cash at thousands of fuel, restaurant and retail locations nationwide.  All transactions are secured, monitored for fraud 24/7 and covered by Google Wallet Purchase Protection.

About Sionic Mobile
Atlanta-based Sionic Mobile markets to smartphone consumers and rewards them for every mobile checkout. The mCommerce company utilizes mobile devices and the cloud to connect merchants with nearby, ready-to-spend consumers. The company is the maker and provider of ION — the first, fully digital mobile promotions, gift cards, donations, payments and rewards apps for phones and tablets. Merchants use ION Loyalty® to increase traffic, sales & margins, reduce credit card fees and get good customers back more often. Consumers use ION Rewards® to earn IONs at every checkout then spend them like cash, send e-gift cards, IONs and fuel to other ION users and donate to favorite non-profits at no extra cost. The free apps support iOS and most Android devices.

MEDIA CONTACTS
Anna Stanley: 678.781.3072
Kathryn Farmer: 678.781.7208

Taking action: Converting mobile users into loyal customers; fastcasual.com

BY: Ronald Herman March 3, 2014

Source: Fast Casual

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“Epic,” “monumental”, “radical”, “unnerving.” These are just a few of the headlines describing Facebook’s unprecedented $19 billion acquisition of mobile messaging provider, WhatsApp. Facebook’s announcement stunned and surprised the market, sparking debate on the risks versus rewards of such a bold move. Despite the mixed opinions on Facebook’s latest venture, this type of announcement is yet another indicator of how critical the mobile channel is to Facebook’s future success. This statement holds true for nearly every consumer-facing merchant, including quick service and fast casual restaurants.

Consumers are increasingly reliant on their smartphones, and according to Experian, have more than tripled the amount of time spent on their mobile device since 2011 alone. Researchers have indicated 2014 will be the tipping point for mobile usage as the number of mobile users starts to surpass the number of traditional PC users.

Actively engaging customers via the mobile channel is not the same as simply being mobile friendly. Forward-thinking restaurants are leveraging mobile to drive foot traffic, attract and retain customers and boost revenue. Take for example, Starbucks. More than 10 million customers are actively using the coffee chain’s mobile app to complete more than 5 million mobile transactions in stores each week, and this number continues to grow at an alarming rate.

Developing an effective mobile marketing program can seem daunting. The following strategies are designed to help optimize any mobile marketing program, converting on-the-go consumers to loyal, repeat customers.

Understand your audience

Mobile is all about immediacy. In the age of instant gratification, consumers’ attention spans are limited. With more and more marketers vying for this limited attention, delivering a clear, concise message is critical to ensuring your message cuts through the clutter, reaching the intended mobile users. Delivering the right message, at the right time, to the right user sounds simple, but is one of the most pressing challenges hindering the success of mobile marketing campaigns.

For restaurants, taking time to better understand your audience, how and when users view your mobile content, tracking behavioral patterns and page flow data can significantly bolster the effectiveness of your mobile strategy. Determining how many of your current customers access your website via a mobile device is a good starting point in creating an audience profile. Additional analysis of user activity, such as the type of content being accessed, length of time spent on different topics and pages, and the type of device used to access content (tablet vs. smartphone) can all be used to create more compelling, relevant content.

Converting users to customers

Effective mobile marketing hinges on the ability to motivate users to actually interact with your brand. Providing relevant incentives that users can act on immediately is one of the most powerful strategies marketers can leverage to turn mobile users into customers. Delivering offers such as discounts, free products and special promotions should be timed so that users can instantly take advantage of the savings. Keep in mind offers should be easy to understand, and easy to redeem. For every additional click required to complete the promotion, you run the risk of losing more than half your audience.

Conversion rates of incentive-based offers significantly increase when coupled with location-based tools. A recent report from Verve Mobile found that restaurants that incorporated location-based components into their mobile marketing efforts nearly doubled their click-through rates as compared to previous campaigns that did not use location tools. Location-based marketing allows restaurants to not only increase mobile ad impressions, but also drive foot traffic and boost in-store sales.

Next steps

Finally, restaurants must be willing to give up control, allowing mobile users to control the interaction. Although this can be counterintuitive to traditional marketing strategies, giving customers the ability to select how and when they receive updates, the types of promotions and offers they wish to receive and the frequency of the messages received increases conversion rates and builds long-term brand loyalty. Receiving multiple offers for irrelevant products or services can be as crippling to mobile marketing efforts, as ignoring the channel altogether.

Well-rounded mobile marketing strategies marry compelling content and relevant/timely promotions with location-based tools in an environment controlled by the user. In an increasingly competitive market, mobile marketing is no longer optional. Chances are, if you aren’t connecting with your customers via the mobile channel, your competitors are, and business is being lost. The time to act is now.

Ronald D. Herman is founder and chief executive officer of Sionic Mobile, a mCommerce company that utilizes mobile devices and the cloud to connect merchants with nearby, ready-to-spend consumers.

Sionic Mobile Awarded Trademark for “It Pays to Pay With Your Phone®

BY: Sionic Mobile Feb. 28, 2014

Source: Sionic Mobile

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ATLANTA – Sionic Mobile®, an mCommerce company providing mobile marketing, gifting, payments and rewards, today announced it was granted a Trademark Registration from the United States Patent and Trademark Office (USPTO) for “It Pays to Pay With Your Phone.” Sionic Mobile’s ION mobile loyalty platform pays users for every checkout completed using a smartphone.

“Consumers have become weary of traditional loyalty programs,” explained Ronald Herman, CEO of Sionic Mobile. “This is understandable, given most loyalty programs focus primarily on the retailers requirements, forcing the consumer to navigate layers of rules and restrictions before receiving any benefit. When we designed the ION mCommerce platform, we took a completely fresh approach, focusing first and foremost on the consumer experience. It pays to pay with your phone® is the end result. Providing consumers instant, tangible rewards is a simple, yet powerful strategy that ultimately builds long-term brand loyalty. We are pleased to receive the registered trademark and believe this further validates Sionic Mobile’s next-generation mobile loyalty platform.”

Sionic Mobile’s ION mCommerce, the first fully digital and comprehensive cloud-based platform, utilizes mobile devices to connect merchants with nearby, ready-to-spend consumers.  ION mCommerce is comprised of two applications: ION Loyalty® for merchants, and ION Rewards® for consumers.

Merchants using ION Loyalty are can reduce the number of costly credit card transactions, resulting in an average savings of 75 percent. Using ION Loyalty location-based tools, retailers can create custom mobile marketing campaigns to send consumers relevant and timely promotions driving foot traffic, and boosting in-store sales of high margin items.

Available for free in Apple’s App Store and Google Play, consumers simply download the ION Rewards app and link a payment account to begin paying for purchases with their smartphone. Users are instantly rewarded after each checkout completed with their smartphone. ION Rewards can be used at more than 25,000 retail and restaurant locations including Lowe’s, Staples, Sephora and Papa John’s Pizza, as well as fuel retailers including Chevron, Sunoco, Citgo and others.

About Sionic Mobile
Atlanta-based Sionic Mobile markets to smartphone consumers and rewards them for every mobile checkout. The mCommerce company utilizes mobile devices and the cloud to connect merchants with nearby, ready-to-spend consumers. The company is the maker and provider of ION — the first, fully digital mobile promotions, gift cards, donations, payments and rewards apps for phones and tablets. Merchants use ION Loyalty® to increase traffic, sales & margins, reduce credit card fees and get good customers back more often. Consumers use ION Rewards® to earn IONs at every checkout then spend them like cash, send e-gift cards, IONs and fuel to other ION users and donate to favorite non-profits at no extra cost. The free apps support iOS and most Android devices.

MEDIA CONTACTS
Anna Stanley: 678.781.3072
Kathryn Farmer: 678.781.7208

William Mills Joins Sionic Mobile’s Advisory Board

BY: Sionic Mobile Feb. 06, 2014

Source: Sionic Mobile

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ATLANTA – Sionic Mobile, an mCommerce company providing mobile gifting, payments and rewards, today announced that William Mills, CEO of William Mills Agency, has joined its advisory board of directors. Mills brings more than 30 years of financial marketing and branding expertise to Sionic Mobile’s board.

“I am honored to join Sionic Mobile’s advisory board,” Mills said. “I have had the pleasure of working with some of the most innovative technology providers in the financial services market, and have witnessed first-hand the critical role these companies had in revolutionizing the financial industry. The U.S. payments system is built on antiquated technology and outdated, legacy systems. Sionic Mobile’s business model is unique, and will be instrumental in the disintermediation of traditional payments and loyalty platforms. Leveraging the mobile channel, Sionic Mobile enables merchants and financial institutions to more effectively engage customers and offer robust rewards and loyalty programs.”

As CEO of William Mills Agency, the nation’s largest independent public relations and marketing firm to the financial services industry, Mills serves as the lead consultant for agency clients, and has personally advised more than 300 C-level executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations. Mills’ responsibilities also include agency financial management and new business development.

“We are pleased to welcome William to Sionic Mobile’s advisory board,” said Ronald Herman, CEO of Sionic Mobile. “He is recognized for his knowledge of financial services and technology. This level of expertise is invaluable, and will help ensure Sionic Mobile is positioned for future growth and success.”

In addition to his role on Sionic Mobile’s advisory board, Mills is on the as the executive committee of the Florida State University College of Communications and Information Advisory board. Previously, he served on the advisory board of Los Angeles-based SportsBlast and the board of directors for Beacon Software and Click Tactics.

About Sionic Mobile
Atlanta-based Sionic Mobile markets to smartphone consumers and rewards them for every mobile checkout. The mCommerce company utilizes mobile devices and the cloud to connect merchants with nearby, ready-to-spend consumers. The company is the maker and provider of ION — the first, fully digital mobile promotions, gift cards, donations, payments and rewards apps for phones and tablets. Merchants use ION Loyalty® to increase traffic, sales & margins, reduce credit card fees and get good customers back more often. Consumers use ION Rewards® to earn IONs at every checkout then spend them like cash, send e-gift cards, IONs and fuel to other ION users and donate to favorite non-profits at no extra cost. The free apps support iOS and most Android devices.

MEDIA CONTACTS
Anna Stanley: 678.781.3072
Kathryn Farmer: 678.781.7208

William Lamar, Jr. joins Sionic Mobile’s Board of Directors

BY: Business Wire Jan. 7, 2014

Source: Business Wire

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ATLANTA – Sionic Mobile, an mCommerce company providing mobile gifting, payments and rewards, named William “Bill” Lamar, Jr., to its board of directors. Lamar brings more than 32 years of executive expertise in the quick service restaurant (QSR), package goods and transportation industries to the Sionic Mobile board.

Most recently, Lamar was chief marketing officer of McDonald’s USA, the world’s leading global foodservice retailer, where he was responsible for marketing, marketing research, advertising and new product development for its nearly 14,000 restaurants. Under his leadership, his team introduced the greatest number of successful new products in McDonald’s history, increased market share and launched the “i’m lovin; it” campaign within the U.S., leading to McDonald’s being recognized as “Marketer of the Year” by Advertising Age magazine in 2004.

“Bill’s extensive marketing experience will be an invaluable asset, complementing Sionic Mobile’s team of retail and mobile experts, and solidifying the future growth and expansion of the ION mobile commerce platform,” said Ronald Herman, CEO of Sionic Mobile. “His unparalleled background and extensive marketing knowledge give Sionic Mobile a competitive advantage and will be integral to our continued success.”

Prior to McDonald’s USA, Lamar was vice president of Burrell Advertising,  brand manager at the Quaker Oats Company, and also managed the Hawaii business for United Airlines. Additionally, Lamar was named one of the most powerful African Americans in corporate America by Black Enterprise magazine, and is a sought-after speaker and industry panelist.

“I am pleased to join Sionic Mobile’s Board of Directors,” said Lamar. “Merchants understand that reaching consumers via mobile devices is critical to future success. I believe Sionic Mobile’s innovative approach to mobile gifting, low-cost payments and instant rewards is one of the first that truly emphasizes the customer experience, while exceeding merchants’ expectations. I look forward to working with the team to take ION to the next level.”

“A strong board of directors is critical to Sionic Mobile’s growth,” Herman explained. “Expanding our board to include an executive with Bill’s leadership expertise adds a deeper layer of business management experience and strength to the composition of our board.”

In addition to his position on Sionic Mobile’s board, Lamar is also on the Board of Directors of Del Frisco’s Restaurant Group, Chairman elect of the 100 Black Men of Atlanta, and Chairman of the Atlanta Football ClassicLamar is a graduate of University of Illinois at Chicago, and the J.L. Kellogg School of Management at Northwestern University.

About Sionic Mobile
Atlanta-based Sionic Mobile markets to smartphone consumers and rewards them for every mobile checkout. The mCommerce company utilizes mobile devices and the cloud to connect merchants with nearby, ready-to-spend consumers. The company is the maker and provider of ION — the first, fully digital mobile promotions, gift cards, donations, payments and rewards apps for phones and tablets. Merchants use ION Loyalty® to increase traffic, sales & margins, reduce credit card fees and get good customers back more often. Consumers use ION Rewards® to earn IONs at every checkout then spend them like cash, send e-gift cards, IONs and fuel to other ION users and donate to favorite non-profits at no extra cost. The free apps support iOS and most Android devices.

MEDIA CONTACTS
Anna Stanley: 678.781.3072
Kathryn Farmer: 678.781.7208

Transaction News; Predictions 2014

BY: Ron Herman

Source: Sionic Mobile

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Atlanta, GA – 2014 is the year smartphone consumers will begin influencing significant change across the mobile commerce landscape, requiring both merchants and financial technology/ pay- ment providers to keep up or surrender revenue.

The Starbucks model has proven smartphone consumers will change their behavior when com- pensated fairly. In early 2014, several companies will begin offering compelling, real-value in- centives to sway smartphone consumers to use digital wallets at checkouts (paying with their phones) rather than traditional wallets. Cloud-based mobile payment platforms will ramp quickly and take hold as viable and secure alternatives to near field communication (NFC) or other hard- ware-based payments.

Two emerging, low cost mobile payment networks will deliver easy-to-use alternate payment rails to combat interchange fees. First to market will be a solution for small and medium inde- pendent merchants (early adopters) and the second for mega retailers. Both networks will incor- porate merchant-branded gifting, simple mobile payments and shared customer loyalty/rewards in a single solution. Neither model will endorse credit cards as the primary method for consumer payments, but instead will leverage lower cost bank-to-bank transfers via Check21 and FIS PayNet systems respectively.

By the end of 2014, the average cost to move money from consumers to merchants will range from $0.15 to $0.17 for all mCommerce sales transactions, compared to the current amount, an average of 2.8 percent of checkout (transaction).

Market fallout and consolidation among startup and early stage providers of mobile commerce solutions: payments, digital punch cards, eGifting, loyalty rewards, person-to-person money transfers, and others will accelerate as larger, well-established financial technology/payment companies hedge their investments in alignment with consumer adoption.

Finally, financial institutions, starting with smaller, community banks and credit unions, will begin to better respond to account holder behavior and pressure to reduce fees while offering mobile services more competitive with larger regional or national banks.

Money Mind Games – Digital currency reworks traditional notions of cash, plastic; CSP

BY: Angel Abcede December 2013

Source: Sionic Mobile

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There was a time when businesses would frame the first dollar they made.

For a new business today, that first dollar would be a speck of data in a bank server somewhere in oblivion.

As the convenience channel moves toward accepting mobile payments, loyalty rewards and digital coupons, the idea of paper currency and the tactile nature of giving a bill or a coupon to a cashier to start the pump or get a discount on a pack of cigarettes may be fading, evolving into transactions that exist only in an ocean of unseen bits and bytes.

Concepts such as Bitcoin or truly digital currency have also entered the dialogue, forcing retailers to rethink payment beyond paper money or even using established credit- and debit-card systems.

C-store retailers are already moving slowly into this arena. The 244-store Maverik chain, based in North Salt Lake, Utah, is about to embark on its mobile-wallet trial with Isis, the New York-based electronic-payment platform created by three major phone carriers.

“Everything mobile is the current trend, and that includes mobile wallets,” says Shon Call, executive director of store technology for Maverik. “Customers love the convenience of it and really are driving the demand for all their services to be available on their mobile device. That includes payments.”

But prior to the effort, Maverik had already launched a two-tiered loyalty program through which customers earned points that could be exchanged for fuel discounts, merchandise or even donations to their favorite charities.

The company’s Adventure Club Rewards Black Debit Card loyalty program asks customers to tie their bank accounts to the card, thereby using the less expensive automated clearinghouse (ACH) payment process vs. higher credit-card interchange rates. The program turns the savings into 6 cents off every gallon every day, plus points for purchases.

In essence, retailers are rewarding customers with digital currency to encourage them to buy more frequently or purchase higher-margin goods.

The disconnect in thinking that retailers aren’t outright giving pennies or dollars to every customer using a loyalty card—and legally they aren’t—stems from the tactile nature of cash. David Wolman, an author on the topic who spoke earlier this year at The Tech Event in Dallas, said most people have already resigned much of their financial lives to digital currency such as online banking, direct deposit or even using their credit or debit cards.

“So by and large, we’ve said yes to electronic money. However, we think the money is … in gold or [physically] sitting somewhere,” he says. “I’m sorry. It’s not. Most money is already zeroes and ones in distant servers.”

A Server Far, Far Away
The concept of digital currency can be mind-blowing. Bitcoin, for instance, is at its essence electronic money not tied to any bank or institution, but still traded via online exchanges as global currency and is as valid for goods and services as a dollar bill.

Those familiar with the Bitcoin setup liken it to a public “ledger,” in which anyone can view transactions made. That public structure keeps everything aboveboard, but what’s removed are the hassles (and fees) of a typical credit or debit infrastructure. Encrypted systems also keep participants anonymous. So, as with cash, it’s an anonymous transaction.

Bitcoin does have its drawbacks. One of its largest exchanges had a run-in with U.S. federal agents this year regarding filing requirements and whether or not it was a money transmission business. The result was the shutdown of key bank accounts used to settle transactions, stifling the company’s ability to do business here.

Even when left alone, Bitcoin’s value can fluctuate with greater volatility than established currencies. But the concept is out of the gate.

Author Wolman started his book after finding it costs the U.S. Treasury 2.4 cents to mint a single penny and nine or 10 cents to make a nickel. Of course, those costs fluctuate depending on the spot price of raw materials. “It was absolutely ridiculous math,” he recalled. “So it started as a public discussion of minting small coins at a loss.”

What his research led him to conclude was that three trends are pressuring the physical paper-and-coin system of currency that many countries still use today. The first is the growing burden of cash management. Beyond the physical manufacturing of money, Wolman said, the cost of counting, transport and security behind putting cash into registers at convenience stores and outlet malls across the country can be as much as $40 billion to $80 billion—three to four times the budget of the U.S. Department of Education. A source in the U.S. Secret Service told him that 90% of employee time is used not protecting public officials but chasing down individuals who bleach a $5 bill and use a color printer to turn it into a $20.

“I’ve been told cash is blood in the veins of crime,” he said. That’s because organized crime and even those involved in terrorist activities operate in cash.

These realities alone are reasons to question the continuing use of physical cash, especially bills on “the fringe” such as $50 and $100, and pennies and nickels.

Second, Wolman spoke of the nation’s growing use of alternative forms of cash, such as airline miles: “It’s thriving; people care about it, they even buy and sell with it.”

Another favorite examples of Wolman’s is “Disney Dollars,” another form of what is essentially digital currency but thought of more in the lines of loyalty rewards. While the Disney “money” seems frivolous because it’s associated with characters such as Mickey and Minnie Mouse, for a family of six who save for two years to go to Orlando, “finding out that Disney Dollars will give you 10% to 15% off everything means something,” he said.

The most important result of the emergence of Bitcoin was that it “broke the spell of the dollar’s universality” and what Wolman called “people’s blind acceptance of the dollar as the be-all, end-all.”

The third pressure on physical currency, according to Wolman, is technology. While mobile payment is getting a lot of buzz lately, it may be deserved. A mobile phone can take any currency and almost instantly convert it to whatever’s necessary to pay for that six-pack of beer at the store.

Technology will allow regular people to bypass current financial infrastructures, cutting float times and eliminating interchange fees. He cited Des Moines, Iowa-based Dwalla, which handles payment transactions under $10 for free and payments above for a flat 25 cents.

“But mobile is a tool,” he said, conceding the role phones will play in facilitating change. “The larger or more powerful thing is people’s behavior.”

Retail Gold
Retailers are always looking for opportunities to bypass credit- and debit-card fees. More trials such as Maverik’s are emerging, and a combination of alternative payment and customer incentives has promise.

“Our loyalty program is one of the main vehicles we use to communicate and interact with our customers, and our mobile app is at the center of this program and engages the customer on all aspects of our loyalty offering,” says Call of Maverik. “Our goal is to capitalize on this great tool and increase its value with payments and other fun features.”

Such savings can be as much as 75% of transaction costs, according to Bob Burroughs, senior vice president of product marketing for relatively new loyalty firm Sionic Mobile in Atlanta. He calculates it this way: For a $50 fill-up, a merchant may pay 2% in credit-card fees, which is $1. Sionic earns its income on the distribution and use of rewards, so the cost of the transaction for retailers is 25 cents, because Sionic uses Dwalla to process the charge.

But beyond that cost savings, Burroughs and his team have developed a coalition-style loyalty system in which customers can earn “ions,” or points for shopping at specific merchants, and be able to redeem those points as they build up. Having started the business three years ago within concessions at airports, his firm has expanded to the larger retail space, with a new feature involving fuel purchases at convenience stores.

The overall processing has customers using his company’s mobile app, in which the customer takes a photo of a blank or voided check and uses it as payment. It’s not an ACH transaction and it avoids major credit-card routing, he says.

Much of the flexibility comes from banking developments, most specifically the Check 21 measure that came through in 2003. Prior to that, banks settled check payments by physically transporting enormous amounts of physical checks to each other. The Check 21 reform allowed banks to send digital images of checks to settle transactions. As an outgrowth of that convenience, digital checks—or photos of them—are now an accepted form of transferring payments between parties.

But just because a merchant finds a transaction appealing doesn’t mean a customer will, Burroughs points out: “That’s why we based our payment strategy on giving the consumer a reason to pay with a phone. It’s the reward of ions and getting the benefits with future purchases.”

From a retailer perspective, the time to get into the game is now, Call says. “A lot of companies are sitting back and waiting to see what solution prevails,” he says. “But I believe those who embrace the technology and get involved in the movement will be far ahead of their competitors.”

More Change
Yet just as retailers begin to see the potential of digital currency for their businesses, new challenges can arise. For instance, in Wolman’s presentation, he gave the example of a CPG manufacturer thinking out loud about how these new currencies could allow brands to communicate directly with consumers. Points could be tied to a big-name candy bar or cereal and entice the consumer directly—ignoring or even bypassing the retailer altogether.

“No doubt the brands are getting closer to the consumer,” says Anton Bakker, president of Outsite Networks, Norfolk, Va., whose company has developed an app that can consolidate brand searches and help consumers find retailers carrying their favorite brands. “But I don’t think the retailer will ever get cut out. It’s an impulse [channel].”

And not all retailers are convinced that digital currency is the best solution for c-store operators. “For our industry, we want customers to hand us money,” says Jenny Bullard, CIO of Flash Foods Inc., a 170-store chain based in Waycross, Ga. The company did a soft launch of its c-store app this fall, which includes a mobile-payment option.

“With such technology as virtual money, we would be adding cost for processing to that tender,” she says. “This technology to me would be best used and received with retailers who have a big online sales presence.”

Still, the larger question will be what consumers will ultimately decide to do. In addition to enticing people to change their credit- and debit-card habits, another big hurdle keeping cash alive is what Wolman called the “pain of spending.” Spending a $100 bill is different from swiping a debit card. People still fear overspending. But technology can address that, he said. For example, one start-up allows people to plan ahead and tie a budget of their own making to their credit limits. If later, in a moment of weakness, a person wants to buy a round of martinis at a party, the register at the bar will decline the charge. Such opportunities may emerge to break this remaining barrier.

“In the end, it doesn’t matter if cash goes extinct,” Wolman said. “The more profound and greater impact is all the forces surrounding [the end of physical currency]: greater accounting of cash, innovation in currency and technology. That’s what’s impacting lives and creating business opportunities.”

Angel Abcede is a senior editor at CSP, covering industry trends, investigative topics and technology. His 25-year history with the channel fortifies his perspective and motivates him to seek out what’s relevant, innovative and telling.

Sionic Mobile, Pine State Trading Co. Sign Strategic Alliance

BY: Sionic Mobile Oct. 23, 2013

Source: Sionic Mobile

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Atlanta, GA and Gardiner, ME – Sionic Mobile, an mCommerce company providing mobile gifting, payments and rewards and Pine State Trading Co., New England’s leader in marketing and distribution of convenience and beverage products, announced a strategic partnership to provide Pine State Trading Co.’s more than 5,000 customers with Sionic Mobile’s ION Loyalty solution. The cloud-based ION platform utilizes mobile devices to connect merchants with nearby, ready-to-spend consumers.

“This partnership signals a shift in the way fuel retailers and convenience stores compete,” said Ronald Herman, CEO of Sionic Mobile. “Combining Pine State Trading Co.’s 72 year history of impeccable service and forward-thinking approach to serving their customers, with our third-generation ION platform puts this industry on notice.  Pine State Trading Co.’s chain and independent retailers now have the tools to give them a competitive edge.”

ION Loyalty® for merchants saves fuel retailers up to 75 percent or more in credit card fees, helps increase traffic and high-margin sales, and rewards customers for their repeat business. ION Rewards® for consumers offers 3 percent in free fuel, rewards them up to 2 percent instantly when they pay with their phone inside, and gives bonus IONs for buying promoted items, gifting to others and connecting with friends.

“We believe ION is the industry best at solving two challenges for our customers: cutting interchange fees – the second highest operating cost behind payroll – and increasing both fuel volume and inside sales,” said Keith Canning, managing partner of Pine State Trading Co. “The response from our chain and independent customers alike has been overwhelmingly positive.”

The companies begin rolling out ION throughout New England beginning November 1st and expect to have thousands of locations enabled within a few months.

About Sionic Mobile
Atlanta-based Sionic Mobile is an mCommerce company utilizing mobile devices and cloud technology to connect merchants with nearby, ready-to-spend consumers. The company is the maker and provider of ION — the first fully digital mobile marketing, gifting, payment and loyalty rewards app for phones and tablets. ION Loyalty® for merchants cuts credit card fees by 75 percent, helps increase high-margin sales and instantly thanks good customers for their repeat business. ION Rewards® gives consumers 3 percent free fuel, rewards them up to 2 percent every time they pay with their phone at any ION merchant, and gives bonus IONs for gifting to others and connecting with friends. The free apps support iOS and most Android devices.

About Pine State Trading Co.
Pine State Trading Co. is New England’s leader in the marketing and distribution of convenience and beverage products. We are a family-owned company with over 800 employees who are each empowered to exceed our customers’ expectations. We offer a diversified sales, marketing, and logistics network to serve our over 5,000 customers. We are committed to investing in the people and the technology necessary to consistently deliver quality consumer products and services.