Mobile Payments, Rewards Advance Beyond Consumers... >>
Loyalty programs are typically viewed as a consumer-facing marketing play, but the shift to mobile commerce is bringing these programs deeper into the supply chain.
Sionic Mobile is extending its technology to new audiences, such as the supplier who wants to change the way its merchant clients pay for its goods.
“In our model the entity receiving payment now has the financial freedom to reward the payee,” said Ronald Herman, CEO and founder of Sionic Mobile, an Atlanta-based marketing company. “This creates space for the distributors to make offers to retailers, who can then make offers to consumers.”
Sionic has partnered with a processor to enable the business supply portion of its rewards program. (Sionic did not identify the processor).
The program offers payment fees that are less than the typical interchange for procurement, which exceeds 2%, Herman said. The first wholesaler to use the new business rewards model is giving its distributors back 1% of their mobile payment amounts. The wholesaler also pays a 0.5% to Sionic.
Sionic’s network includes about 100,000 locations and retailers such as Bass Pro Shops, GameStop, Papa Johns and Staples. Every Sionic merchant is required to reward at least 0.25% to app users, regardless of whether that merchant receives IONs from a distributor or pays for the IONs being rewarded out of the sale, Sionic said. If Sionic’s strategy works, the rewards will forge a relationship that extends from manufacturers to consumers, increasing transaction volume at each step.
The competition among mobile payment marketing companies to win merchant business is fierce, and other companies, such as SCVGNR’s LevelUp, have taken the approach of designing a loyalty program to steer customers to less expensive payment options.
The new business incentives will be offered through Sionic’s small business center, a mobile portal which is scheduled to debut in August. The small business center is designed to enable micro-merchants to offer rewards, mobile payments, e-gift cards and the ability to create and deploy mobile advertising campaigns.
“We’re extending the functionality of payments and rewards model across the entire chain,” Herman said.
Sionic Mobile has also released a new version of its reward app and has upgraded its back end system. The update adds security and refines how rewards are tailored based on spending trends.
“There’s more IONs to earn depending on where a consumer shops and what a consumer buys,” Herman said.
The challenge for Sionic Mobile is whether it can convince shoppers to favor its app over those of larger companies such as PayPal, Google or Apple, said Nikhil Joseph, an analyst with the emerging technologies service at the Mercator Advisory Group.
“The three tech ‘Goliaths’ all have deep pockets and intense desire to own the payment experience through their apps and operating systems,” Joseph said.
The technology that can match an offer to a consumer in real time, which is a large part of Sionic’s upgrade strategy, exists elsewhere. But what’s missing is the optimal consumer experience that’s non-intrusive and integrates with payments, Joseph said.
“Ideally, when you walk into a store and look at a particular product section, you should not only be able to receive a unique offer that’s relevant, but also redeem it at the point of sale in one action that also takes care of the payment,” Joseph said.
Atlanta big brands benefit from top-rated apps... >>
Atlanta is a hotbed of health informatics, startups and financial technology, but if it plays its cards right, it could be known as an app town as well.
Silicon Valley, San Francisco, Seattle — these are the cities people often think of as booming centers of app development. But Atlanta has three important ingredients that could help it join those ranks: Young, technologyminded graduates, an active startup community and Fortune 500 and 1000 companies.
Think of any large Atlanta brand, and chances are, there’s an app for it. SunTrust has an app for mobile banking. The Home Depot’s allows customers to search for products, buy them over mobile and pick them up instore. The CocaCola Co. has an app for its Freestyle machines so fans can create and dispense customized beverages. And CNN and The Weather Channel’s apps consistently rank at the top of their categories.
More apps have been developed in Atlanta than can be mentioned in one story, but many of these go bust before the public ever hears of them. Some things simply translate better to the format, said Michael Tavani, cofounder of Scoutmob and founder of Switchyards.
“…Two years ago, every entrepreneur I met for coffee had an app idea,” Tavani said. “Not everything needs to be an app.”
Entertainment and social media apps have always been extremely popular. Atlanta-based mobile gaming studio Dragon Army’s “Robots Love Ice Cream” game ranked among the top 1 percent of gaming apps last year. Anonymous messaging app Yik Yak was the No. 4 most downloaded social networking app in the App store in fall 2014.
Another big app genre in Atlanta is the group of apps designed to help tourists and locals navigate a particular city. Scoutmob made waves in 2010 with its exclusive deals on cityspecific restaurants, bars and shops. It is now available in Nashville, Tenn., New York City and Washington, D.C., as well as Atlanta.
A similar app, XPLRR, offers an Atlantaspecific events calendar, deals and discounts, a rewards program, weather and traffic reports.
And the InterContinental Hotels Group (IHG), whose North American headquarters is in Atlanta, offers several different apps to help guests book reservations, take walking tours around their hotels and translate over 2,000 phrases in 12 languages. To bring the latter to fruition, IHG partnered with another local app, TripLingo, a language and culture tool for international travelers.
TripLingo founder Jesse Maddox’s concept is to “take a [language] phrase book, drag it into the 21st century and make it useful for travelers.”
“I realized most tools were for fluency,” Maddox said. “Travelers aren’t looking for fluency, and most tools aren’t oriented for that.”
Although TripLingo began mainly as a language app, it has evolved so users can learn about the culture of the place they are visiting and even make free international calls over WiFi to help companies reduce roaming charges.
TripLingo is one of many enterprise apps developed in Atlanta. Although it also offers its product to individual consumers, most apps developed for business-to-business use aren’t meant for the general public, and you won’t see those advertised in the App Store or on Google Play.
ION Loyalty by Sionic Mobile, for instance, helps merchants increase foot traffic, sales and repeat customer visits by tying mobile ads, payments, gift cards and rewards into one universal program that targets community merchants. When customers use the app to make transactions, the participating merchant avoids dealing with credit companies and their fees, and it can take part in a gift card or reward program for no cost.
“For restaurants that are not part of a bigger restaurant group, the likelihood of being able to afford gift cards and loyalty programs is pretty slim,” said Ronald Herman, CEO and founder of Sionic Mobile. “What we’re doing is helping very small businesses compete on a level playing field.”
Another B2B app in Atlanta is CatfishAIR by AuthenticID, a twofactor identification tool used by banks and money transfer and telecommunications companies to prevent fraud. Users send a photo of their identification documents to the system, which can tell within seconds if they’ve been tampered with. Then the user snaps their headshot, and the system compares it to their headshot on the document.
The app shaves this process, which normally takes about three minutes, down to 10 seconds or less. It also aims to help banks and telecoms save the nearly $800 million they lose annually due to fraud.
Perhaps due to Atlanta’s strong fintech and health IT communities, there is a concentration of these type of apps in this market. Split, another fintech app launched in Atlanta, allows users to pay and split restaurant bills with friends to avoid waiting.
Sharecare Inc.’s popular AskMD helps users identify the causes of health symptoms through brief questionnaires and track their own and their family’s health data.
There are a number of different business models a developer can opt for, depending on what sort of app they’re making. Some models are very straightforward: Sionic Mobile gets a 1 percent success fee from the merchant for each transaction. TripLingo sells access to its app to individuals or to companies with employees who often travel abroad.
Robots Love Ice Cream is an example of a “freemium” game, which means you can get the basic version for free, but extras and premium features, called “inapp purchases,” cost money.
“It’s one thing to have a good game, but you also have to monetize the game, which can be tricky, because most people want things for free,” Dragon Army CEO Jeff Hilimire said.
Succeeding as an app developer in Atlanta can be very difficult, because there isn’t the same level of angel investing and venture capital here as in top “app towns” like Silicon Valley and San Francisco.
Consumer apps like Instagram have no revenue baked into their business model — in these cases, the developer’s goal is often to raise enough money and garner enough attention and success to be acquired by a larger company, and according to Tavani, Atlanta’s venture capitalists don’t often take chances on apps without certain revenue streams.
“When we’re talking about consumer apps… Atlanta is way behind New York and San Francisco,” Tavani said.
B2B apps can face less of a struggle.
“If you’re making a very consumerfocused tech product, it can help to be in San Francisco, but for us it actually works out fine,” TripLingo’s Maddox said. “We don’t need to be in San Francisco for what we’re doing. For enterprisefocused companies, it’s a great market to be in.”
Despite the funding issues associated with launching an app in Atlanta, the city has much to offer mobile app developers.
“Atlanta is a natural triangulation of involved corporate citizens like SunTrust, Delta and Coke, along with a vibrant startup community, whether that’s out of ATV [Atlanta Technology Village] or ATDC [Advanced Technology Development Center], and then you have a good academic community,” said Bill Keen, vice president of mobile solutions and digital guest experience for IHG. “It’s a perfect confluence of local involvement that can bring some great ideas to market.”
To reach its potential as an “app town,” Atlanta needs to stay focused on retaining its young tech graduates, said Nikki Santoro, vice president of product and design for The Weather Channel LLC.
“Atlanta is a very different town than Silicon Valley, than Seattle, than New York or Boston, but it’s got a lot of great potential that really starts with Georgia Tech and [The University of] Georgia,” Santoro said. “I think the way we become ‘the place’ for mobile development, for great creative startups, is really to keep that talent here.”
Ellie Hensley is an entertainment, health care and general assignment reporter.
Sionic Mobile Unveils Fourth Generation ION Rewards App Featuring Fresh New Design, Intuitive User Interface, Rich Features and Functionality... >>
ATLANTA — Sionic Mobile, a mobile commerce leader, today launched its all-new ION Rewards app (version 4.0) for consumers, free in both App Store and Play. This latest release introduces new features and functionality including an interactive user interface, simple, yet secure two-tap checkout process and instant, real-time rewards for every purchase completed using the app. The new ION Rewards app enhances the shopping experience from start to finish, delivering location-based, tailored promotions, enabling convenient and fast checkouts, and then, rewards users instantly for every completed checkout with IONs that spend like cash.
ION Rewards users now have access to the nation’s largest mobile rewards marketplace, consisting of 100,000 retail locations including top brands in apparel, automotive, coffee shops, electronics, entertainment, movie theaters, home improvement, hotels, office supplies, restaurants and sporting goods. The first truly universal loyalty rewards program, ION Rewards combines secure and convenient mobile payments (no physical card required) with instant rewards, essentially paying users to pay with their phones.
Purchases are completed with two taps in the app using a linked credit or debit card or a third tap to apply earned IONs toward any purchase during checkout. Users earn 2 percent or more of every purchase completed, in real-time, with no pending wait periods, and on top of any rewards they may receive from their bank or credit card provider. IONs spend like cash on anything, any time at any merchant in the ION marketplace; there are no restrictions and IONs never expire. Users also earn 2,000 IONs for simply downloading the app, setting up an account and completing the email verification process.
“Today’s savvy consumers expect mobile payments and loyalty rewards to be convenient, simple and have no limitations,” Ronald Herman, CEO and founder of Sionic Mobile, explained. “There are plenty of loyalty programs available but most are confusing and have restrictions that make them difficult to use. We wanted to create the ultimate user experience by first building the largest variety, multi-channel merchant marketplace where consumers shop or dine regularly. Next, we made rewards immediate, relevant and easy to earn and spend at any ION merchant with no strings attached.”
The fourth generation ION Rewards app uses proprietary, three-tier fraud detection technology, providing one of the most secure mobile payments and rewards platforms available today. The app also leverages tokenized payment processing to protect consumers, merchants and banks.
To learn more please visit http://IONRewards.com.
About Sionic Mobile
Midtown Atlanta-based Sionic Mobile helps small-medium business merchants get and keep mobile savvy customers by uniting mobile ads, loyalty rewards, eGift cards, and mobile payments in a simple, affordable service and provides nonprofit organizations an always-on mobile fundraising tool. The Company’s free ION Rewards and Shop2Give apps for iOS and Android make mobile payments at more than 100,000 locations nationwide simple, secure and rewarding for consumers.
Contacts For Sionic Mobile
Anna Stanley, 678-781-3072
Kathryn Farmer, 678-781-7208
It Pays to Pay with Your Phone | Sionic Mobile Hits 100k Locations... >>
Mobile payment is a hot topic that has been eagerly anticipated and discussed for quite some time. Nokia, Philips and Sony have been investing in Near Field Communication (NFC) technology since the early 2000’s. In 2010, Mashable release and article entitled, “Why Your Smartphone Will Replace Your Wallet.” Who can forget Apple’s big rollout of Apple Pay in 2014? And just last week, Google announced Android Pay, which will allow consumers to utilize NFC with less hassle, as well as the ability to make payments within apps. Yet, even with the tech world abuzz over mobile commerce, it hasn’t quite caught on with consumers as initially forecasted.
Most contemporary mobile payment platforms aren’t holistic in their approach; meaning, they still haven’t evolved into truly digital wallets by solely offering payment processing. Moreover, they aren’t currently accepted in enough retail outlets necessary for universal adoption. Midtown Atlanta-based Sionic Mobile looks to tick all the boxes by uniting mobile ads, loyalty rewards, eGift cards, and mobile payments in a simple, affordable service with their ION Rewards app (check out our previous coverage here). They recently announced a partnership with CashStar, which will give them more than 100,000 locations that accept ION Rewards. We recently chatted with the Sionic Mobile team to learn more.
With Sionic Mobile’s latest partnership, ION Rewards’ merchant footprint will more than double. This recent surge in merchant locations comes just weeks before the company releases the highly anticipated, fourth generation ION Rewards app on June 15th. IONs are real-time, instant rewards. There’s no restrictions and they never expire.
“Retailers realize the importance of mobile, and recognize the growing consumer awareness of mobile payments and loyalty,” says Ronald Herman, CEO and Founder of Sionic Mobile. “We’ve made it easy for mobile-savvy consumers to earn 2% rewards at every checkout, on top of the rewards they get from their bank or credit card provider. By doubling the ION merchant locations and adding thousands of coffee shops, restaurants and other merchant types, we are making it practical to earn and spend IONs every day.”
“Simply downloading an app is not enough; consumers must have motivation and opportunity to use the app at a wide variety of merchants on a daily basis,” he continues. “We reward consumers instantly at every checkout. Our app users not only have the convenience of paying for purchases with their smartphones, but also have the peace of mind that each transaction is secure and free of fraud. We removed the restrictions typical of other loyalty programs and as a result, ION Rewards is quickly becoming one of the go-to apps used by consumers as a part of their daily routine.”
Download ION Rewards on the App Store for iOS and on Google Play for Android.
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Sionic Mobile Eyes Surge in Retail Locations as Company Prepares to Launch ION Rewards Version 4.0... >>
ATLANTA–Sionic Mobile, a mobile commerce leader, today announced it is more than doubling the number of merchant locations where its ION Rewards app users can earn IONs at every checkout and spend them like cash at any time on anything at any ION merchant. This recent surge in merchant locations comes just weeks before the company releases the highly anticipated, fourth generation ION Rewards app on June 15th.
“Retailers realize the importance of mobile, and recognize the growing consumer awareness of mobile payments and loyalty,” said Ronald Herman, CEO and founder of Sionic Mobile. “We’ve made it easy for mobile-savvy consumers to earn 2% rewards at every checkout, on top of the rewards they get from their bank or credit card provider. By doubling the ION merchant locations and adding thousands of coffee shops, restaurants and other merchant types, we are making it practical to earn and spend IONs every day.”
Sionic Mobile has partnered with CashStar, the industry-leading provider of prepaid commerce solutions, to provide CashStar-powered digital gift cards for a large, diverse roster of leading restaurants and retailers.
“Simply downloading an app is not enough; consumers must have motivation and opportunity to use the app at a wide variety of merchants on a daily basis,” Herman said. “We reward consumers instantly at every checkout. Our app users not only have the convenience of paying for purchases with their smartphones, but also have the peace of mind that each transaction is secure and free of fraud. We removed the restrictions typical of other loyalty programs and as a result, ION Rewards is quickly becoming one of the go-to apps used by consumers as a part of their daily routine.”
To learn more about ION Rewards and retailers where the app may be used, please visit http://IONrewards.com.
About Sionic Mobile
Midtown Atlanta-based Sionic Mobile helps small-medium business merchants get and keep mobile savvy customers by uniting mobile ads, loyalty rewards, eGift cards, and mobile payments in a simple, affordable service and provides nonprofit organizations an always-on mobile fundraising tool. The Company’s free ION RewardsⓇ and Shop2GiveⓇ apps for iOS and Android make mobile payments at more than 100,000 locations nationwide simple, secure and rewarding for consumers and supporters alike.
For Sionic Mobile
Anna Stanley, 678-781-3072
Kathryn Farmer, 678-781-7208
Sionic Mobile Appoints Johnny Pitts as Chief Quality Assurance Manager... >>
Sionic Mobile, a mobile commerce leader with small-medium business merchants, today announced Johnny Pitts as its Chief Quality Assurance (QA) Manager. Pitts is partnering with the Company’s internal app development team to create innovative ways to automate and expand app testing, compile and present test results and ultimately improve product quality.
“Johnny is a clear standout among QA professionals,” said Spencer White, COO of Sionic Mobile. “His professionalism and relentless focus on detail create an ideal environment for constant improvement in the quality of our apps, software and service.”
Most recently, Pitts was responsible for managing the Digital Media Initiatives and ORION projects for Turner Broadcasting Systems, in addition to overseeing day to day testing activities and end-user support. His previous experience also includes ensuring software quality assurance in the application, functional, non-functional, back-end, web, client, mobile, regression, user acceptance and automated testing areas.
“As a market leader,” continued White, “we remain focused on mobile loyalty and payment solutions that fuse convenience and security with instant reward, resulting in a superior consumer experience. With our upcoming, fourth generation release of ION Rewards, Johnny will be instrumental in ensuring we exceed consumer and merchant expectations.”
ION Rewards app users earn instant rewards when paying for purchases with their iOS or Android smartphones at more than 50,000 retail and restaurant locations nationwide. Visit IONrewards.com to learn more.
About Sionic Mobile
Midtown Atlanta-based Sionic Mobile helps small-medium business merchants get and keep mobile savvy customers by uniting mobile ads, loyalty rewards, eGift cards, and mobile payments in a simple, affordable service and provides nonprofit organizations an always-on mobile fundraising tool. The Company’s free ION Rewards and Shop2Give apps for iOS and Android make mobile payments at more than 50,000 locations nationwide simple, secure and rewarding for consumers and supporters alike.
Sionic Mobile Taps Softcard Co-Founder, Spencer White, as Chief Operating Officer... >>
ATLANTA–Sionic Mobile, a mobile commerce leader, today announced serial innovator and evangelist of emerging mobile payments and commerce, Spencer White, has joined the company as Chief Operating Officer (COO) and EVP Business Development. With more than 25 years experience, White co-founded Softcard (the AT&T, Verizon and T-Mobile mobile wallet joint venture – formerly Isis) whose technology was recently purchased by Google. Prior to Softcard, White served as Director of Mobile Financial Services for AT&T, leading the company’s strategy and product efforts. White will leverage the Company’s enterprise-grade, ION mobile loyalty and payments platform in forging strategic alliances and white label partnerships to accelerate widespread adoption across multiple channels.
“I followed Softcard closely and was thrilled to connect with Spencer as a like-minded executive in this fast-moving space,” said Ronald Herman, CEO of Sionic Mobile. “We have a unique and rare opportunity,” continued Herman, “to fuse our 50-plus years of combined experience in Fortune 100 and startup mobile ventures, outpace competitors and quickly grow a best-in-industry business.”
Small and medium-sized business (SMB) merchants use ION Loyalty’s mobile ads, gift cards payments and rewards to increase foot traffic and high-margin sales and get good customers back more often. Mobile-savvy consumers earn 2% instantly for paying with the ION Rewards app at more than 50,000 retail and restaurant locations nationwide and earn bonus IONs for purchasing merchant-promoted items.
“Sionic Mobile is doing what so many other companies only aspire to do,” White explained. “The company has created a powerful platform for both retail and digital commerce that elegantly and deftly combines a simple, high value consumer experience with a sophisticated solution for merchants to attract customers and build profitable, durable and trusted relationships with them. The test of any mobile commerce solution is its ability to drive consumer behaviors and habits. Leading with a strong loyalty proposition, rather than centering on payments or advertising, Sionic Mobile is well positioned to win big with both consumers and merchants.”
Named by CNET as one of the premier leaders in the payments industry, White’s visionary and progressive approach has been instrumental in propelling the mobile payments industry forward. To cite a few accomplishments, White is credited with launching the nation’s first multi-bank mobile banking application while at AT&T and is recognized for his leadership role in executing ground-breaking near-field communication (NFC) consumer payment trials. He holds leadership positions in multiple organizations, encouraging and establishing cross-industry collaboration between all parties holding a vested interest in the mobile payments ecosystem. Additionally, he launched the first direct-to-consumer and third party e-commerce channels for Philips Consumer Electronics.
About Sionic Mobile
Midtown Atlanta-based Sionic Mobile helps small and medium sized merchants get and keep mobile savvy customers by uniting mobile ads, gift cards, payments and rewards in a simple, affordable service and provides non-profit organizations an always-on mobile fundraising tool. The Company’s ION RewardsⓇ and Shop2GiveⓇ free apps for iOS and Android make mobile payments at more than 50,000 locations nationwide simple, secure and rewarding for consumers and supporters alike.
Contacts For Sionic Mobile
Anna Stanley, 678-781-3072
Kathryn Farmer, 678-781-7208
Sionic Mobile Adds Three New Staff Members to Creative and Development Teams... >>
Sionic Mobile, a mobile commerce leader, today announced the addition of three new staff members: Steven Jenner, senior art director, Thomas Chwang, senior android developer and Kenyatta (Kaye) McAfee, client support specialist. All three team members are based out of the company’s Midtown headquarters and will be instrumental in the upcoming launch of the fourth generation of ION Rewards, the company’s proprietary mobile payments, mobile loyalty app.
“We are pleased to welcome Steven, Thomas and Kaye to the Sionic Mobile team,” said Ronald Herman, CEO and founder of Sionic Mobile. “As we near the much anticipated release of our fourth-generation ION platform, our newest team members ensure we continue to meet the growing market demand. This is a pivotal point in the mobile payments industry, and an exciting time within our company. I am proud of the accomplishments our team has achieved to date, and look forward to our future success.”
In his role as senior art director, Jenner is responsible for steering the design direction, features and functionality of Sionic Mobile’s consumer-facing mobile apps. His graphic design expertise and UX design experience were pivotal in the recent launch of the nonprofit, mobile fundraising app, Shop2Give, and in preparing for the pending release of an all-new ION Rewards app. Working with the vice president of marketing, Jenner will also be responsible for developing marketing collateral, product design, as well as both consumer and merchant-facing materials.
Chwang recently relocated from the West Coast to lead Sionic Mobile’s Android development team. He and his team are responsible for the design and deployment of the Android versions of ION Rewards and Shop2Give mobile apps. Chwang reports directly to the vice president of development.
As a client support specialist, McAfee is a key administrator in Sionic Mobile’s expanding operations division and a primary liaison between the company, merchants, nonprofits and consumers. Reporting directly to the vice president of operations, McAfee is also responsible for supporting the Company’s digital gift card relationships.
Currently, ION Rewards users can pay for purchases using their mobile device at more than 50,000 retail and restaurant locations nationwide. The ION Rewards app supports iOS and most Android devices. Visit www.IONrewards.com to learn more.
About Sionic Mobile
Midtown Atlanta-based Sionic Mobile helps small and medium sized merchants get and keep mobile savvy customers by uniting mobile ads, gift cards, payments and rewards in a simple, affordable service and provides non-profit organizations an always-on mobile fundraising tool. The Company’s ION Rewards and Shop2Give apps make mobile payments at more than 50,000 locations nationwide simple, secure and rewarding for consumers and supporters alike. Both apps support iOS and most Android devices.
Shop2Give featured in Simply Buckhead’s Local Salute column... >>
Our CEO, Ron Herman, is featured in the December 2014 issue of Simply Buckhead. He describes how you can support your favorite non-profits without spending a dime using the Shop2Give app. Here’s the clipping:
You can read the full issue here:
Sionic Mobile’s ION Rewards and Shop2Give Apps to Leverage Facial Recognition Technology by AuthenticID... >>
Sionic Mobile, a mobile commerce leader, today announced it has partnered with AuthenticID, a leading technology company specializing in identity authentication solutions, to integrate catfishAir into both upcoming versions of ION Rewards and Shop2Give consumer apps. On release, both apps will be first to protect consumers using facial recognition for identity authentication during account setup.
Biometric technology has been used for decades as a reliable and accurate individual identification tool by using behavioral and physiological traits for personal identification. Two people cannot have the same unique biometrics, even identical twins. Together, Sionic Mobile and AuthenticID are incorporating this same identification tool (biometric facial recognition) into the ION Rewards and Shop2Give apps to ensure each user is verified, and he or she is who they say they are.
“With the growing number of attacks from increasingly sophisticated fraudsters, it is no surprise that security remains the number one cited reason consumers are reluctant to use mobile payments to complete purchases,” said Ronald Herman, CEO and founder of Sionic Mobile. “Mobile payments, in the long run, can only be secure if there is a strong authentication mechanism in place. We must be able to bind the identity of the user to the authorization of the transaction.”
“We take these security concerns seriously, and in response, we’ve added yet another layer of security to our existing 15-point fraud detection system. Biometric facial recognition technology validates the identity of every one of our app users ensuring the integrity of each transaction. As a result of our aggressive security measures, ION Rewards and Shop2Give are the only apps featuring mobile payments that guarantee good funds to merchants and nonprofits by eliminating chargebacks and returns.”
Authentication is fast and easy. On sign-in, users select the “Verified Account” feature and are asked to present a state-issued driver’s license. Users hold their phones over the ID briefly, flip to the back when prompted, then hold the phone for an automated selfie. The catfishAir cloud software then automatically verifies and confirms users’ identities.
“We are pleased to partner with Sionic Mobile in launching the industry’s first apps featuring mobile payments that uses facial recognition biometrics to authenticate users,” said Blair Cohen, CEO of Authentic ID. “A recent mobile payments and fraud survey conducted by CNP found that 32 percent of merchants believe fraud prevention specific to mobile is necessary, and view mobile as riskier than standard e-commerce transactions. Sionic Mobile’s comprehensive approach to security and fraud detection is one of the most aggressive stances we’ve seen in the mobile industry. Joining forces with a company that shares our commitment to using innovative technology to stop fraudsters was paramount in our decision.”
About Sionic Mobile
Midtown Atlanta-based Sionic Mobile helps small and medium sized merchants get and keep mobile savvy customers by uniting mobile ads, gift cards, payments and rewards in a simple, affordable service and provides non-profit organizations an always-on mobile fundraising tool. The Company’s ION Rewards and Shop2Give apps make mobile payments at 50,000 locations nationwide simple, secure and rewarding for consumers and supporters alike. Both apps support iOS and most Android devices.
Atlanta-based AuthenticID (http://authenticid.co) is a technology company specializing in providing identity authentication tools designed specifically for the face-to-face and online channels of commerce. The company provides the only 100% accurate identity authentication solutions which detect and stop ID fraud in real-time via its direct access to government datasets. In addition, their cloud-enabled document authentication solution validates government issued ID documents worldwide. Founded by the leading identity expert, Blair Cohen, AuthenticID presently is selecting leading corporations in numerous vertical markets to pilot their technology.
– Mobile commerce provider adds Automated Forensic Document Authentication to existing proprietary 15-point fraud detection system–
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