News & Events

Organ Transplant Researchers Get a Boost from Mobile Payments

BY: JOHN ADAMS AUG 25, 2014 12:01am EST

Source: Payments Source

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The Medical research nonprofit Enduring Hearts got a quick boost from a mobile payments engine that allows consumers to donate while making purchases at a network of retailers.

“Digital donations represent the future of fundraising for nonprofits, and we recognize how critical both the online and mobile channels will be to further driving our fundraising,” said Sean McCall, president of Enduring Hearts, a Marietta, Ga.-based firm that funds research to increase the longevity of organ transplants, with a priority placed on pediatric transplant recipients.

In the first days of the technology’s launch, several Enduring Hearts supporters used it to spend over $1,000 each, McCall said.

Enduring Hearts is using Shop2Give, a nonprofit payment app developed by mobile marketing company Sionic Mobile and Ching, an Atlanta-based technology company that serves nonprofits.

“Mobile is top of mind if it’s in someone’s hand, which makes it a good donation tool,” said Ron Herman, CEO of Sionic Mobile. “Everything can happen with a couple of taps.”

Sionic Mobile, which is also based in Atlanta, provides mobile marketing, gifting, in-app payments and rewards programs. Sionic’s technology supports a number of payment methods, such as cards,Google Wallet, Dwolla and E-Check payments at a network of about 28,000 merchant locations that use Sionic, including Bass Pro Shop, Lowe’s, GameStop, Papa Johns and Staples.

Following each checkout, the app rewards consumers with Sionic’s virtual currency, called IONs. This currency, which is part of Sionic’s rewards program, can be spent at other Sionic merchants or it can be used to make donations to nonprofit organizations.

“It’s a tool for making an instant donation, kind of like that donation box near a point of sale terminal,” Herman said. IONs can also be gifted to other parties.

Both Ching and Sionic Mobile donate an average of 2% to 3% to nonprofits from mobile purchases through Sionic’s retailer network. The funds come from the commissions the retailers pay for the marketing referral, which defrays extra costs for consumers.

“[As a consumer], you pay as you would normally do, there is no extra cost,” said Herman. “For the user it’s pretty seamless.”

Shop2Give, which is free for nonprofit organizations, includes social and marketing tools that nonprofits can leverage to communicate with supporters, provide incentives for repeat donors, and enable direct donations at any time.

Mobile commerce is a more convenient channel than Enduring Hearts’ traditional methods of seeking donations at events or on the Web, McCall said. “Sionic opens up a robust and easy mobile channel where supporters can donate to our cause with ease and convenience.”

Using mobile payment for donations is more about extending sourcing than it is an appeal to usability, said Thad Peterson, a senior analyst at Aite Group.

“Nonprofits are continually seeking new opportunities to drive revenue, so I don’t think that mobile and online fundraising is necessarily the elimination of a pain point, as much as it is an attempt to broaden reach and increase incremental contributions,” he said.

Other nonprofits using Shop2Give include the Atlanta Ronald McDonald House Charities, Camp Sunshine, C.H.O.I.C.E.S for Kids and Smith Center for the Healing Arts.

Mobile payments are becoming a popular way to enable donations. PayPal supports donations through a partnership with Church Office Online, while SCVNGR’s LevelUp got an early boost from its own support of mobile donations. Shopkick, a mobile rewards provider, started out as the charity-focused Causeworld.

Blackbaud has developed a smartphone attachment that is specifically tailored for nonprofit collections at events. And Danal provides its BilltoMobile payment software to the mGive Foundation to accept donations through text messages.

Enduring Hearts adopts Shop2Give to drive mobile donations – Mobile Marketer

BY: Caitlyn Bohannon August 6, 2014

Source: Mobile Marketer

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Nonprofit organization Enduring Hearts has turned to mobile to encourage more online donations through e-donation platform Shop2Give.

Through this collaboration, Enduring Hearts hopes to reach fundraising goals more quickly, maintain better engagements with existing donors, attract new supporters and create broader public awareness given the wide-ranging reach of mobile. While many fundraising campaigns have tested the waters on mobile, such as the American Red Cross’ use of SMS, nonprofits’ efforts to reel in donors must take account of today’s on-the-go consumer.

“During the next 12 months, we expect mobile e-donations to represent 25 percent of total Shop2Give donations while 75 percent remain online,” said Ronald Herman, CEO and founder of Sionic Mobile, Atlanta. “However, we are forecasting supporters to utilize the ‘give’ feature inside the ION Rewards app to donate an average of $15 to $25 directly to Enduring Hearts, especially during events.”

“Over time, we expect mobile and online e-donations to map respectively to mcommerce and ecommerce proportions in the marketplace.”

Mobile giving
The collaborative effort between Enduring Hearts, Shop2Give and Atlanta-based Sionic Mobile aims to reward consumers after every purchase and to fully incorporate mobile into the nonprofit’s capabilities.

When consumers create a Shop2Give account, they can then shop online at Amazon or Macy’s, among others, and Enduring Hearts will automatically receive on average a payment of three percent of the purchase.

Sionic Mobile also donates two percent of every purchase made with the ION Rewards app available at more than 30,000 retail locations in the United States. Enduring Hearts supporters are also able to use this app to contribute any amount at any time.

Enduring Hearts awards operating grants to established members of academic staff at universities, transplant centers and research institutes for research projects in organ transplantation.

Nonprofits on mobile
In July, an executive from Johnson & Johnson at Mobile Commerce Daily’s fifth annual Nonprofit Mobile Day on July 15 announced a number of achievements made by mobile application Donate-A-Photo, including funding more than 20,000 children’s eye exams, the purchase of 4,000 resuscitation devices for newborns and the restoration of 14 public parks.

Having launched in 2013, Donate-A-Photo has extended its presence globally in just one year by offering donations for photo submissions. To keep the program in the foreground, executives continue to drive social promotions and push notifications and have found one-click links to app stores to be the most successful method of mobile-social advertising (see story).

Social services nonprofit El Centro, which serves the Hispanic community in Kansas City, KS, is also betting on the mobile Web to drive donations via a new responsive design site.

With its constituents very active in the mobile space, El Centro knew it needed a way to engage them via their smartphones but was not interested in text-to-give for several reasons. With text-to-give facing limitations from carriers and not supporting nonprofits’ needs to learn more about their mobile users, El Centro chose responsive design so it can serve the same donation experience across screens (see story).

Given other nonprofits’ success on mobile while aiming to increase the number of donations, Enduring Hearts’ strategy is surely targeting the right space.

“A mobile play performs exceptionally well for direct donations during fundraising events, community walks, etc., where supporters have immediate access to a trusted funding tool and are more generously inclined,” Mr. Herman said.

Enduring Hearts Boosts Fundraising Efforts With Shop2Give eDonation Platform

BY: Business Wire August 05, 2014 8:00AM EDT

Source: Business Wire

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ATLANTA–Enduring Hearts today announced it has added an innovative digital e-donation platform, Shop2Give, to further complement and drive its fundraising endeavors.  With Shop2Give and exclusive partner Sionic Mobile, Enduring Hearts may now reach fundraising goals more quickly, better engage existing donors, attract new supporters and create broader public awareness. Enduring Hearts is a national non-profit organization that awards operating grants to established members of academic staff at universities, transplant centers, and research institutes for research projects in organ transplantation.

“Digital donations represent the future of fundraising for non-profits, and we recognize how critical both the online and mobile channels will be to further driving our fundraising efforts,” said Sean McCall, President of Enduring Hearts. “Adding Shop2Give gives our supporters the ability to make contributions to Enduring Hearts directly from their smartphone, or while they are making everyday purchases both online or in thousands of retailers nationwide. We are pleased to give our supporters these new tools to securely and conveniently support our cause.”

According to the U.S. Department of Health and Human Services, Health Resources and Services Administration, five years after a primary heart transplant, the survival rate is 71.5 percent.

The survival rate for repeat heart transplants is 57.8 percent.  Children receiving a heart transplant face a one in four chance of requiring yet another heart transplant within five years. The funding and ongoing research provided by Enduring Hearts are greatly improving these odds.

Consumers interested in supporting Enduring Hearts may http://twitter.com/enduringhearts.

About Shop2Give
Shop2Give is an innovative e-donations platform that disrupts the traditional fundraising model by offering non-profits two seamless ways to receive donations at no additional cost to them or their supporters—through shopping online, or when paying with their smartphones at more than 30,000 retail locations nationwide. Visit http://s2gnow.com.

About Sionic Mobile
Atlanta-based Sionic Mobile markets to smartphone consumers and rewards them for every mobile checkout.  The mCommerce company utilizes mobile devices and the cloud to connect merchants with nearby, ready-to-spend consumers. The company is the maker and provider of ION — the first, fully digital mobile promotions, gift cards, donations, payments and rewards apps for phones and tablets. Merchants use ION Loyalty® to increase traffic, sales & margins, reduce credit card fees and get good customers back more often.  Consumers use ION Rewards® to earn IONs at every checkout then spend them like cash, donate to non-profits, and send e-gift cards, IONs and fuel to other ION users. The free apps support iOS and most Android devices.

iPhone Users Now Get Paid to Pay With Google Wallet

BY: SIONIC MOBILE July 30, 2014

Source: Sionic Mobile

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ATLANTA–Sionic Mobile today announced that its ION Rewards app, the mobile loyalty and payment app that rewards users at every checkout, is one of the first apps in the iTunes AppStore to feature the Google Wallet Instant Buy payment option. ION Rewards iPhone and iPad users can now select the “Buy With Google” button at checkout, pay for purchases, and for a limited introductory period, get paid double IONs (two percent of the purchase amount) for each completed checkout using Google Wallet.

Bob Burroughs, EVP Products for Sionic Mobile, explained, “Buy With Google for iPhones, iPads and other iOS devices is a major milestone for the mobile commerce industry and a big step forward in mobile payments. Not only may Google Wallet users now pay with their iPhones at more than 30,000 retail and restaurant locations and earn IONs, but they can also sign in to ION Rewards using using Sign In with Google. Unlike Starbucks and other rewards apps, IONs never expire and spend like cash on anything at any time at any ION merchant.”

“Buy With Google” became available on iOS in June, giving millions of iOS users access to the Google Wallet Instant Buy payment option. Consumers can now use the ION Rewards app to securely pay for purchases with their phone, in just two taps. Users are then instantly rewarded with IONs. All transactions are secured, monitored for fraud 24/7 and covered by Google Wallet Purchase Protection in the U.S.

About Sionic Mobile
Atlanta-based Sionic Mobile markets to smartphone consumers and rewards them for every mobile checkout.  The mCommerce company utilizes mobile devices and the cloud to connect merchants with nearby, ready-to-spend consumers. The company is the maker and provider of ION — the first, fully digital mobile promotions, gift cards, donations, payments and rewards apps for phones and tablets. Merchants use ION Loyalty® to increase traffic, sales & margins, reduce credit card fees and get good customers back more often.  Consumers use ION Rewards® to earn Ions at every checkout then spend them like cash, send e-gift cards, IONs and fuel to other ION users and donate to favorite non-profits at no extra cost. The free apps support iOS and most Android devices.

FOR IMMEDIATE RELEASE
MEDIA CONTACTS
Anna Stanley: 678.781.3072      
Kathryn Farmer 678.781.7208

App overload: mobile payments adding convenience or confusion?

BY: Ron Herman July 24, 2014

Source: Mobile Payments Today

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Mobile payments and digital wallets represent one of the fastest growing segments in today’s market. Entrants into this space face intense competition and an extreme sense of urgency to develop and deploy a solution. Currently, consumers can select from thousands of mobile apps, all promising to simplify and enhance the shopping experience by allowing users to pay for purchases with their smartphones. Convenience is touted as the primary benefit, but with the growing number of retailers making the move to mobile, it is becoming increasingly difficult for consumers to manage and maintain multiple apps.

Despite the myriad of mobile apps available for download, consumer adoption continues to lag.

Too many merchants have narrowly focused on launching a stand-alone mobile platform that meets their business goals and objectives, rather than focusing first and foremost on the consumer experience. This past year, the competition within the mobile payments industry intensified to a new level, resulting in the launch of thousands of stand-alone mobile payments/loyalty apps. This is proving counter-productive as consumer enthusiasm for this emerging technology is quickly being replaced with frustration and disinterest. The current model leaves many consumers in a state of app overload.

The 2013 Mobile Payments Consumer Survey published by McKinsey & Company found that convenience and payment integration are the keys to consumer adoption of mobile payment apps. Consumers expect added value from their mobile apps including monetary savings, improved security, convenience, and loyalty offerings. This simply cannot be achieved through stand-alone applications.

Consumers have indicated they would be more likely to use a singular, consolidated mobile platform that is accepted at multiple merchant locations, where rewards and balances are conveniently managed in one central location, as well as where usage is rewarded instantly with valuable incentives and tailored offers.

As an industry, we are at a crossroads, and the future success of mobile loyalty and payments apps is dependent on our ability to focus on the complete consumer experience. Making the technology available to the general public does not equate to consumer adoption. Tools that were originally designed to add convenience are ultimately creating confusion on both sides of the cash register.

Ronald Herman is CEO and founder of Atlanta-based Sionic Mobile, the maker and provider of ION Rewards and ION Loyalty applications. A serial entrepreneur, Herman has more than 25 years of experience (ranging from early-stage start-ups to Fortune 500 companies) in developing and deploying consumer-facing technology solutions. For the past 14 years, he has focused exclusively on mobile communications technology including location-based services, mobile marketing and mobile commerce. For more information, visit www.sionicmobile.com.

Mobile Wallets and the Future of Payments

BY: Alex Lindstrom Thursday, July 24th, 2014

Source: Host Merchant Services

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Mobile wallets are big news right now. It seems like more apps are released every day. There are big players like MasterCard’s MasterPass and Apple’s Passbook, and there are also store-specific payment apps that allow consumers to shop at specific chain locations. The options are there, and consumers are increasingly taking advantage of mobile payments to slim down their wallets and speed up their checkouts.

According to the Digital Wallet Usage Study (Thrive Analytics), 32% of consumers are now using mobile wallets as part of their payment wheelhouse. That figure is set to rise, especially if EMV systems become more popular.

EMV AND MOBILE PAYMENTS
EMV is a big player in the mobile payments world because EMV systems are designed to support near-field communication (NFC) contactless payments from both EMV smart cards and mobile wallet apps. Internationally, EMV is the standard for payments. However, the U.S. is lagging in uptake; the U.S. payments ecosystem is still dominated largely by magnetic stripe cards, which means EMV-capable point-of-sale systems are not yet as widespread as they could be.

MasterCard, Visa, Discover, and American Express are pushing for merchant EMV compliance by October 2015. Compliance is not mandatory, but merchants will be held liable for card fraud if they do not meet EMV standards. If the push to transition to EMV is successful, we will see a rise in mobile wallet usage because of widespread compatibility.

Karen Webster, CEO of Market Platform Dynamics, suggests that EMV acceptance would accelerate the growth of the mobile payments sector by significant margins. Contact-based EMV payments are inconvenient in a society accustomed to swipe-and-sign payments. It’s very possible that consumers will transition to mobile payments in order to sidestep the hassle and open up a much wider array of services.

THE PROBLEMS
Although mobile wallet applications appear to be promising, as an emerging technology, they have some growing pains to overcome.

As Ron Herman, CEO of Sionic Mobile, writes, mobile payments are currently divided between many applications. Store-specific wallet applications are to blame for this one; many retailers are taking the marketing opportunity to release chain-specific payment apps that double as customer loyalty trackers. Although combining loyalty tracking with mobile payments is a good idea in theory, the execution is lacking because it divides the consumer between many limited applications. It’s suggested that the mobile wallet experience will continue to falter until these applications are drawn together into a unified consumer experience.

Mobile wallets are also not a catchall payments solution because POS support for mobile payment applications is not yet universal. This is a transitional period on the payments timeline; we’re looking at a payment ecosystem that’s still clinging to magstripe technology, and EMV and mobile payments are edging their way into a system that doesn’t have the infrastructure to fully support them.

What will the future hold for mobile wallets? Hopefully good things; it seems that the mobile payment sector will continue to grow as consumers gravitate toward convenience and speed. That does mean, however, that convenience has to be a priority. The mobile wallet experience needs to be straightforward and unified if consumers are to embrace it as the future staple of their payments wheelhouse.

INTERESTED IN EMV SOLUTIONS FOR MOBILE WALLETS ACCEPTANCE?

Host Merchant Services offers EMV solutions for business owners. If you’re interested in getting a head start on the rest of the U.S. market, contact an HMS sales representative today and ask about our EMV-compliant equipment and processing options.

sales@hostmerchantservices.com

Connect with Dads & Grads to Send Instant Digital Gift Cards

BY: SIONIC MOBILE May 29, 2014

Source: Sionic Mobile

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ATLANTA – Sionic Mobile, an mCommerce company providing mobile promotions, gifts, donations, payments and rewards, today announced users of its ION Rewards app can earn up to two percent instantly for every digital gift card purchased. ION users can select from top merchants, including Lowe’s, GameStop, Papa John’s, Barnes & Noble, GolfSmith, Bass Pro Shops, Brookstone and many others, making it the perfect choice for Father’s Day and graduation gifts.  Dads and Grads receive gift cards instantly within the ION Rewards app and simply show the gift card on their phones to the cashier when checking out.

In a recent survey, The Retail Gift Card Association (RGCA) found that two-thirds of U.S. shoppers plan to purchase gift cards for Father’s Day and recent graduates. Respondents indicated home improvement stores and restaurants are among the most coveted choices for dads, while technology/bookstores and department stores are among the top favorites for graduates.

“Gift cards are extremely popular and remain one of the top choices to honor dads and recent graduates,” said Ronald Herman, CEO of Sionic Mobile. “ION Rewards offers users a unique and convenient gifting experience, in which they can purchase and send gift cards from their smartphone, plus earn IONs instantly at checkout.”

For every digital gift card purchased, users instantly receive IONs (up to two percent of the total checkout amount) that spend like cash and are accepted at more than 25,000 shops, restaurants and hotels. Consumers can download the free ION Rewards app from the AppStore or Play, and link a preferred payment — Google Wallet, checking, credit card and/or Dwolla account. Download to first checkout typically takes just a few taps and may be completed in less than a minute.

About Sionic Mobile
Atlanta-based Sionic Mobile markets to smartphone consumers and rewards them for every mobile checkout. The mCommerce company utilizes mobile devices and the cloud to connect merchants with nearby, ready-to-spend consumers. The company is the maker and provider of ION — the first, fully digital mobile promotions, gift cards, donations, payments and rewards apps for phones and tablets. Merchants use ION Loyalty® to increase traffic, sales & margins, reduce credit card fees and get good customers back more often. Consumers use ION Rewards® to earn IONs at every checkout then spend them like cash, send e-gift cards, IONs and fuel to other ION users and donate to favorite non-profits at no extra cost. The free apps support iOS and most Android devices.

FOR IMMEDIATE RELEASE
MEDIA CONTACTS
Anna Stanley: 678.781.3072
Kathryn Farmer: 678.781.7208

Sionic Mobile Helps Camp Sunshine Support Georgia’s Children With Cancer

BY: Business Wire May 8, 2014

Source: Business Wire

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ATLANTA – Sionic Mobile, an mCommerce company providing mobile promotions, gifts, donations, payments and rewards, today announced the addition of Atlanta-based non-profit, Camp Sunshine, to the “GIVE” feature within its ION Rewards mobile loyalty app. Sionic Mobile’s GIVE, GET BACK, PAY FORWARD campaign makes it simple and convenient for donors to give to Camp Sunshine with only two taps of their smartphones.

“Camp Sunshine is thrilled to be featured inside the ION Rewards app,” said Lindsey Acciarito, special events and communications manager for Camp Sunshine. “Providing donors a convenient way to contribute from their smartphones will not only help us reach our goals, but also serve as a way to raise awareness for Camp Sunshine and the year round recreational, educational and support programs offered. We are constantly seeking ways to reach the 420 children in Georgia diagnosed with cancer each year—so creating awareness is just as important as donations.”

Sionic Mobile is adding both national and local non-profit organizations to the ION Rewards GIVE feature. Currently, users may contribute any amount at any time directly from their mobile device to charitable organizations using Google Wallet, a linked credit card or eCheck. Sionic Mobile also donates its own cash contribution when a user selects the non-profit as a Connection inside the ION Rewards app. When users earn IONs for paying with their phones at thousands of places such as Lowe’s, Staples, Papa John’s, Barnes & Noble and others, an additional contribution will be made directly by Sionic Mobile to their connected charity.

Ronald Herman, CEO of Sionic Mobile, explained, “Our GIVE, GET BACK, PAY FORWARD campaign exists to support charitable organizations by leveraging mobile payments and rewards to simplify the donation process. Camp Sunshine positively impacts the lives of Georgia’s children with cancer and their families, and we are honored to have them integrated in the ION Rewards GIVE feature. We look forward to working with their team to further shed light on this incredible organization.”

Consumers can download the free ION Rewards app from the AppStore or Play, tap once to sign up with their Gmail/G+ credentials then GIVE instantly with their Google Wallet account. Download to first checkout typically takes just a few taps and may be completed in less than a minute. After every mobile checkout is completed, including charitable donations, users instantly receive IONs (up to two percent of the total checkout amount) that spend like cash and are accepted at more than 25,000 shops, restaurants and hotels.

About Sionic Mobile
Atlanta-based Sionic Mobile markets to smartphone consumers and rewards them for every mobile checkout. The mCommerce company utilizes mobile devices and the cloud to connect merchants with nearby, ready-to-spend consumers. The company is the maker and provider of ION — the first, fully digital mobile promotions, gift cards, donations, payments and rewards apps for phones and tablets. Merchants use ION Loyalty® to increase traffic, sales & margins, reduce credit card fees and get good customers back more often. Consumers use ION Rewards® to earn IONs at every checkout then spend them like cash, send e-gift cards, IONs and fuel to other ION users and donate to favorite non-profits at no extra cost. The free apps support iOS and most Android devices.

About Camp Sunshine
Camp Sunshine enriches the lives of Georgia’s children with cancer and their families through year round recreational, educational and support programs. Camp Sunshine is committed to providing opportunities for normal development for all children with cancer throughout their journey, bringing together those with similar experiences to share and draw strength from one another amid common understanding. For more information, call 404.325.7979 or visit www.mycampsunshine.com.

FOR IMMEDIATE RELEASE
MEDIA CONTACTS
Anna Stanley: 678.781.3072
Kathryn Farmer: 678.781.7208

Mobile Commerce Insider Week in Review

BY: Joe Rizzo May 03, 2014

Source: Mobile Commerce Insider

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Using the example of what happened over the Christmas holiday last year, we can understand the need for security. I am referring to the stolen credit card information that was hacked from Target. While more people are becoming comfortable using mobile devices for shopping and banking there will always be the need to feel secure. Toward this end, the financial community has not been holding back its attempts to create a more secure environment. Companies like TSWG are assisting in the process.

I am sure that we are all familiar with the plastic donation boxes that sit on most counters near the cash register. If a majority of people are making payments with cards and mobile devices that coin change that used to find its way into the drop-off box becomes a thing of the past. That is why Sionic Mobile is giving people a chance to pay it forward with C.H.O.I.C.E.S.

It is now going to be a little easier for customers to make payments and for retail merchants and SMBs to process those payments in the Philippines. Using a product similar to Square, the device that attaches to your smartphone allowing you to process credit card payments, Filipino carrier, Globe Telecom may just have the solution that SMBs need.

There are always reports forecasting and estimating what the future holds. One of the latest reports sees mobile commerce will shoot past the $450 billion mark in just five years. In order for this to actually come to light, all the different segments and ways of accomplishing the same process need to come to together.I have said in the past that security is a major part of that. When companies work together to offer a product, such as a mobile payment option, that makes life easier, it has to be secure, giving consumers the confidence to use it. If that happens, we may see even higher revenue numbers.

One thing that news like this does accomplish is make more companies that were taking a back seat to see how the mobile commerce market does, jump into the fray and take a chance. Let’s be honest, small retailers and SMBs often cannot take the chance and make a major investment in something like mobile commerce unless they feel that there is a return factor. Thanks to reports showing a rapidly growing market, companies like Beddingstyle.com have launched new mobile websites.

These are just a few of the stories that we worked on this week. The best way to stay current is to keep checking in with us. You can stay current by checking out the details to these stories and many more by going to Mobile Commerce Insider and keeping an eye what is going on in the mobile world of commerce.

Sionic Mobile, C.H.O.I.C.E.S Join Forces to Fight Childhood Obesity

BY: Sionic Mobile April 29, 2014

Source: Sionic Mobile

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ATLANTA– Sionic Mobile, an mCommerce company providing mobile promotions, gifts, donations, payments and rewards, today announced it has added a new “GIVE” feature within its ION Rewards mobile loyalty app, making it easy for users to make charitable donations to Atlanta-based Center Helping Obesity in Children End Successfully Inc., C.H.O.I.C.E.S. This marks the launch of Sionic Mobile’s GIVE, GET BACK, PAY FORWARD campaign designed to support charitable organizations by digitally mobilizing the donation process.

“C.H.O.I.C.E.S. is honored to be the first non-profit to be featured inside the ION Rewards app,” said Vanetta Keyes, founder and executive director of C.H.O.I.C.E.S. “Our ability to grow, educate children and parents on the importance of healthy choices and create awareness within the community is directly tied to donor contributions. Providing donors the ability to contribute conveniently from their smartphones helps ensure these goals are achieved, and allows us to reach a new audience that may not be aware of our organization.”

Currently the ION Rewards GIVE feature enables users to contribute any amount, at any time directly from their mobile device to charitable organizations like C.H.O.I.C.E.S. In an upcoming release, Sionic Mobile is adding a second GIVE option, enabling users to add a contribution at the completion of every checkout using ION Rewards – similar to change drop boxes found at many stores. Plus, Sionic Mobile will chip in with its own cash contributions whenever users select the non-profit as a Connection inside the ION Rewards app. Every time a user earns IONs, an additional contribution will be made directly by Sionic Mobile.

“The goal of our GIVE, GET BACK, PAY FORWARD campaign is to support charitable organizations by leveraging mobile payments and rewards to make the donation process simple and convenient for donors,” explained Ronald Herman, CEO of Sionic Mobile. “I have personally supported and been involved with C.H.O.I.C.E.S for many years, and have witnessed first-hand how many children’s lives have been positively impacted by the organization’s dedication and community involvement. We are pleased to have them as the first charitable organization to leverage the new ION Rewards GIVE feature, and look forward to working with their team to bring even more awareness to this important cause.”

Consumers simply download the free ION Rewards app, available in Apple’s AppStore or Google Play, link a payment account or Google Wallet then select the GIVE feature to contribute directly to charitable organizations from their smartphones. Following the completion of every mobile checkout, including charitable donations, users are instantly rewarded with IONs (up to two percent of the total purchase) that spend like cash, and are accepted at more than 25,000 shops, restaurants and hotels.

About Sionic Mobile​
Atlanta-based Sionic Mobile markets to smartphone consumers and rewards them for every mobile checkout. The mCommerce company utilizes mobile devices and the cloud to connect merchants with nearby, ready-to-spend consumers. The company is the maker and provider of ION — the first, fully digital mobile promotions, gift cards, donations, payments and rewards apps for phones and tablets. Merchants use ION Loyalty® to increase traffic, sales & margins, reduce credit card fees and get good customers back more often. Consumers use ION Rewards® to earn IONs at every checkout then spend them like cash, send e-gift cards, IONs and fuel to other ION users and donate to favorite non-profits at no extra cost. The free apps support iOS and most Android devices.

MEDIA CONTACTS
Anna Stanley: 678.781.3072
​​​Kathryn Farmer: ​​​678.781.7208