Connected commerce innovator expands leadership team, adds mobile marketing veteran
ATLANTA, Feb. 21, 2018 – Sionic Mobile, a cloud-based connected commerce provider, today announced the addition of Joe Lazewski as vice president of strategic accounts. In his role, Lazewski oversees the development of growth strategies for mobile app user acquisition. Through partnerships with travel, social/media, mobile operators and other mobile app providers, he will be instrumental in helping partners connect their users to the rapidly growing Mobile Rewards Marketplace® via the company’s connected commerce platform, the ION Commerce Engine® (ICE). With more than 25 years of experience, Lazewski is recognized within the industry as a proven sales leader specializing in navigating complex sales cycles and developing long-term customer relationships. Prior to joining Sionic Mobile, he was the senior strategic account executive for computer software company, Zendesk, where he was responsible for building and maintaining the organization’s sales strategy, specifically focusing on larger, enterprise accounts. Additionally, he held sales leadership positions at other technology companies including SessionM, Revenew Inc. KANA Software, and Arpimo.
“I’m looking forward to working with such a forward-thinking organization like Sionic Mobile at this pivotal time in the mobile-connected industry,” Lazewski said. “The company is truly paving the way with its unique approach to connected commerce. It is modern, yet easy to adopt and scalable for businesses of all sizes. I’m proud to join this team of innovators who are consistently pushing the industry to the next level.”
Lazewski earned his Bachelor’s degree in Commerce with concentrations in Management Information Systems and Marketing from University of Virginia. Ronald Herman, CEO of Sionic Mobile, said, “Joe’s direct, hands-on experience providing mobile marketing services to companies like McDonald’s USA is widely respected in the industry, and he is viewed as a consistent, top producer. His attention to detail, especially when navigating complex, mutli-partner relationships, will serve our app partners, auto manufacturers and marketplace merchants well. We are pleased to welcome Joe and are confident his expertise will contribute to the company’s rapid growth and success.”
About Sionic Mobile
Midtown Atlanta-based Sionic Mobile, a cloud-based connected commerce company, reaches millions of consumers through their vehicle dashboards and through their favorite mobile apps. The Company operates the Mobile Rewards Marketplace® – a digital loyalty co-op where brick-and-mortar merchants deliver offers, perks and rewards to consumers and accept their loyalty currency as cash at the point of sale. App partners include top-tier loyalty programs in automotive, travel, mobile phone service and other channels. The award-winning ION Commerce Engine® (ICE) and Company-owned, GeoSense® iBeacon network drives more frequent app usage for partners and increases foot traffic and incremental new revenue to merchants. Merchants pay a small marketing fee when customers pay with their mobile apps.